Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. You can find the complete list of courses in the Spanish language course list. Contact commercial vendors to identify contacts and the process for news releases. What actions and resources are being used to achieve the objectives? Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Having clear goals is the foundation for your campaign. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. Treat all media fairlydo not play favorites with reporters. Public Information Officers | Indian Affairs - Native Americans in the NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. The Public Information Officer may also perform a key public information-monitoring role. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Hundreds are so ill that they end up being admitted to the hospital. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. When will you implement your campaign? D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. With passive voice, the subject is thereceiverof the action. FEMA IS-29: Public Information Officer Awareness Answers At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . It provides a framework for people from multiple agencies to work well together B. Were people prepared for previous incidents? 1928 0 obj <> endobj .. (Unit 3), Recall preparation techniques that contribute to a successful media interview. Providing information and access to newsmakers. Check off the things you would plan to include in your Go Kit and add other items as you see fit. It will keep you focused and is the foundation for evaluating your campaigns success. Uses correct grammar and contains no spelling or punctuation errors. Look at the audience, but dont lock eyes with any one person and dont look into the camera. PDF NIMS Basic Guidance for Public Information Officers - FEMA They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. Successful blogs are compelling and current, and encourage interaction with readers. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. For more information on AP style, go tohttp://www.apstylebook.com. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. 3. First name. What will you change in future campaigns? Increased information needs can be handled. Is the conduit for information to internal and external stakeholders. Work to keep them out of danger as you would any member of the public. Break your ideas into one subject per sentence. For highly visible or controversial matters, it might be best to have a leader in the organization speak. . Switchboard: (301) 447-1000 This course can provide a basic understanding of the PIO function for those new to the position. Tools to enhance the flow of public information are housed. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Blogs to cover events as they are happening. C. result in the need to conduct follow-up interviews. D. enhance agency credibility. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. The media area is a place where media congregate to help enhance the flow of information. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. Determine who your audience is, what they need to know, and what they already know. Score .9906. They can be used for personal networking, professional networking, and sharing public information. Creates a positive impression of your organization. 17. . You need to write to your audience. This training focuses on both parts of the equation. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Once your campaign is implemented, the last step is to determine its success. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. Avoid getting involved in these media disputes. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). Evaluation is crucial for judging the effectiveness of a public awareness campaign. Who is likely to be affected by the hazard or threat? Please note that the is program now requires a fema sid to be used instead of your ssn. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. They knew that they werent being led down another road, that they were hearing things unfiltered. When preparing written products, it is important that your message is understood. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. Emergency Manager jobs 33,535 open jobs One that is completely out of reach is de-motivating. Create clear and easily understood messages. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. The National Incident Management System (NIMS) is:A. This feature can facilitate abuse of the system. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. Provide public information, emergency public information, and community education to your internal and external target audiences. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. Sit on your coat tail to keep your jacket from riding up. For highly technical information, it might be best to prepare a credible subject-matter expert to present. Consider your resources and your role in ICS. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. PIOs need to have a thorough understanding of the communities they serve. Tammy Kikuchi: Having the Joint Information Center for this event was critical. It was absolutely the very best thing we could have done. The word zombie comes from Haitian and New Orleans voodoo origins. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. Access to the scene for information and images. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. B. For some incidents, implementing a media area may be an important way to manage the situation. (Incorrect), John enjoys boating, swimming, and fishing. When an emergency happens, ICS is implemented. (Passive). When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. Your media list should be current, complete, and tailored to your organization. 4. Quantify results when evaluating public information efforts. Using acronyms in news releases may:A. endstream endobj 1929 0 obj <. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. The process for ensuring that a public information message was accurately conveyed is typically called: A. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media Resource Typing Definition for Response . Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le Lesson 3 introduced the importance of establishing relationships with the media. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. The widespread use of social media means you and your organization need to include social media in your communication strategy. Preparing quality written products including news releases. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive.
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