Inner Happiness, Onken Featuring the excellent voice of Matt King aka Peep Shows Super Hans as the cat, the ad cleverly equates the taste of Onken to the slightest bit of appreciation from a feline friend. She died on February 15, 2004. Bringing Marvin to life. Its also been heart-warming to see the shouldve gone to Specsavers slogan be used so widely by people on a day-to-day basis.. I sometimes see adverts and think "where have I seen him/her before?" 4.3M views, 12K likes, 213 loves, 1.2K comments, 4.2K shares, Facebook Watch Videos from Specsavers: Watch the new TV advert from Specsavers. They took our brief and elevated it. Specsavers has launched a new campaign that celebrates the positivity and joy that a smile can bring, even in these challenging times. We saw an opportunity for Specsavers to provide Canadians with real choice in value-driven prescription eyewear alongside inclusive clinical care that is focused on eye health investigation and vision correction. Nathan Vaughan-Harris Actor 2020, Specsaver Campaign, Featured Model. Soap fan and Disability Horizons writer Raya AlJadir rounds up 10 disabled characters, all played by disabled actors, from the four main British Soaps - Eastenders, Coronation Street, Emmerdale and Hollyoaks. For as long as I can remember, soap operas have been one of my greatest passions. With a reputation for hilarious TV ads, Specsavers promote their kids glasses offer with this advert showing a dad admiring his. The spot, released for 2019's Glaucoma Awareness Week, reimagines the optician chain's famous black and white "Should've gone to Specsavers" sheepdog ad, with the visuals slowly replaced by a written description. 3 Laurence Fox is handing back an acting award that he won from Specsavers because they have boycotted GB News. which do what an ident should: make a quick selling point but dont interrupt the programme too much. It's priceless. Customers were searching for . Filters. When the right actors are chosen, it can have a huge impact on the success of the adverts. 20 years since it first appeared, Specsavers has unveiled a new 'Should've Gone to Specsavers' campaign: 'Should've 2.0'. Report. by Jason Stone. Were also seeing consolidation in the Canadian optical market, with a small number of large private equity backed corporates buying up independent optometrists, which is resulting in less choice for customers and less opportunities for independent optometrists and business owners to be successful. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership. The Specsavers adverts are a great example of how actors can make or break a brand's message. Specsavers' newest TVC 'Cubbyhouse' aired for the first time yesterday, containing over 15 deliberate mistakes for viewers to pick out in an eye-test within an advert. It was shot in Lithuania and, again, props to Matt and his team because they did a great job finding a production outfit to work with over there. But you know when you see it because you feel it. . He's an ex-writer for Saturday Night Live Yeah, mates with Will Ferrell, he directs comedy features, and he makes stuff look amazing. Created by The Agency, Specsavers' in-house creative shop, the idents features archive footage featuring four well-known characters - Harold, Madge, Marlene and Phil - who appear to be speaking to a Specsavers staff member about their eyewear requirements. Music:I'm Gonna Be (500 Miles) - The Proclaimers. We use your sign-up to provide content in the ways you've consented to and improve our understanding of you. I was blown away with the set design. 4.3M views, 12K likes, 213 loves, 1.2K comments, 4.2K shares, Facebook Watch Videos from Specsavers: Watch the new TV advert from Specsavers. To the strains of 'I'm Gonna Be', by the appropriately bespectacled Scottish band The Proclaimers, he bravely pushes past the pain barrier to get the huge parcel to its destination. As always you can unsubscribe at any time. Music Track: The Great Pretender. www.opendialoguemediations.com. Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. Specsavers today launched its integrated campaign I Dont Go,the next iteration of theShouldve 2:0campaign, to highlight its home visits service and drive brand reappraisal. The actress, 27, is a passionate advocate of . Siobhan Hayes is a British actress, best known for playing Abi Harper in the BBC sitcom My Family and her character "Sandy", the office trainee in the BBC Radio series Absolute Power.. I was supported to develop into the best optometrist. Strictly's Rose Ayling-Ellis has turned down a six-figure deal to endorse hearing aids because she doesn't want to mislead fans, a new report claims.. Many social media users claimed Dominic Cummings shouldve gone to Specsavers after his ill-fated trip to Barnard Castle, where he claimed to be checking his eyesight. Not many people can pull that off so props to Matt and his casting team for finding some amazing people. Joseph Prouse Voice Over: English 2021, Specsavers (Voiceover), Dave. In 1999, Graham Daldry took his own advice (although he hadnt put it into words yet) and went to Specsavers not as a customer, but as the brands in-house creative director. Thats Specsavers Love campaign will also come to life through in-store signage, digital banners, organic social media content and public relations. Artist: The Proclaimers. Download and use 1,000+ Specsavers Advert Actress stock photos for free. Just like in any market, our purpose in Canada is to change lives through better sight, and were really excited for Canadians to see the potential of our unique business model, and demonstrate what affordable, high-quality eyecare can be. create an account. 2018: Stage Door (Jason Shutter) celebrity photographer mistakes his subjects for someone somewhat less famous. The creative idea allows us to really showcase the quality of our glasses and hearing aids in their full glory.. She was previously married to Richard Merrell, Terry O'Sullivan, Thomas Samuel Carr and Jack Harvey Campbell Berry. log . 2008: Thunderbirds escape to safety thanks to their glasses from Specsavers. Specsavers is celebrating 20 years of its 'should've gone to' adverts, This disgruntled cat appeared in a 2019 Specsavers advert, 'Should've gone to Specsavers' has become one of the most quoted TV advert slogans in everyday conversation, Richard Madeley challenges gov minister over 'inhumane' visa process for refugees, Furious Lorraine Kelly blasts 'shameful' government over UK's pitiful Ukraine visa figures. Obviously, we were involved in the production and pre-production process and seeing the sets being developed, but with Covid and not being able to meet people in person, you never know how it's going to turn out. And if you are in Canada, we would love to see you come by one of our new stores or visit us at, are now a common part of cultural language, Creativity Squared: Richard James on Why We Are All Born with Creative Potential, Specsavers' Lost and Found Campaign Tackles Hearing Loss Stigma, A Bifocal Lens on Production at Specsavers, Specsavers Offers Playful Take on Iconic Tagline in 'I Don't Go' Campaign. Please bear with us. He's just got natural funny bones, it's not forced with him, and he's really great with casting and getting performances from people. Specsavers ads 2021 Here are some highlights of Specsavers advertisements from the year 2021 which ran across digital, video and social media. Specsavers is a household name in the 10 other markets in which we operate and are truly beloved. Who are the old Neighbours in the Specsavers advert? A young man is horrified when he realises that the heavy delivery he's carrying needs to reach the top floor of a block of flats. Other iconic slogans to make the top 10 included L'Oreal's Because Im worth it, Marmite's You either love it or hate it, and Good things come to those who wait, from Guinness. Get 25% off a pair of glasses from the $149 range or above. 2011: Astronauts land at Luton airport instead of Houston. Best ads by Specsavers. The official Specsavers YouTube account: Subscribe today to be amongst the first to view our latest products, news, #specsappeal fashion trends, vlogger reviews, competitions, product information . Our core values remain accessibility, affordability and quality. Specsavers - Vinyl. 5 Reasons to Update Your Business Operations, Get the Best Sleep Ever in 5 Simple Steps, How to Pack for Your Next Trip Somewhere Cold, Manage Your Money More Efficiently in 5 Steps, Ranking the 5 Most Spectacular NFL Stadiums in 2023. She has been the face of Specsavers . Download or Preview at: Amazon UK. A spokesman for Specsavers said: What started as a quip in a marketing meeting has grown into a cultural phenomenon throughout the country. It's the twentieth anniversary of one of the most iconic advertising campaigns of all time - Specsavers' 'Should've' - and the latest outing is a perfect celebration of an idea that still has plenty of life in it. Accept, you are agreeing to our Cookie Policy. Elizabeth Bower (born 1 August 1976) is an English actress, best known for starring as Dr Melody Bell in Doctors from 2007 to 2009. Learn how other brands have used TV for the first time to achieve brand fame and drive growth in the most cost effective way. Something went wrong, please try again later. Specsavers is celebrating 20 years of its shouldve gone to adverts by looking back at some of its most iconic quips. There is no question Siobhan Hayes is the most famous & most loved celebrity of all the time. The song in the ad is 'Love T.K.O.' Chris Carter, Marketing & E-Commerce Director, Specsavers, said: Nothing reflects the purpose of Specsavers better than our home visit service. Frank Sinatra And even some off-the-wall billboards, with the help of Manning Gottlieb OMD and Talon Outdoor. Specsavers Home Visits is also sponsoring Neighbours on Channel 5 and The Agencys in-house team of Bertie Rapkin and Jon Morgan have deftly woven together Neighbours footage with a plug for Home Visits. Photos 1.2K Videos 176 Users 197. The phrase has become a staple of British vocabulary over the last two decades, and has seen a host of memes appear after celebrities and brands find themselves in a sticky situation. Catherine> We had been interested in entering Canada and were looking at various opportunities and avenues. But nearly a third reckon theyre more likely to buy a product or use a service if they enjoy their slogan. Find out more about the cast and crew that have worked with Specsavers. People relate to the phrase in everyday life because it taps into the mishaps we all make when our eyesight or hearing are not quite up to scratch. Upload. They may be a vanishing breed among the tech savvy, data-sodden denizens of adland these days but Specsavers' in-house team The Agency has been doing it for years with no sign of running out of gas. Courtney first appeared as the character in early 2008, and, in the decade since, revenues for the insurance giant grew from $13 billion in 2008 to a whopping $36 billion in 2019. A young man is horrified when he realises that the heavy delivery he's carrying needs to . Being emotional and making people laugh was definitely going to work over there and make us be distinct and intrinsically of the brand. Eater Sundae Posts: 10,002. A lesson ITV could have learned with its own programme plugs in The Ipcress File the other evening. Were seeing high prices being offered which leads to long purchase cycles and poor clinical care. Their smile can come from relief of having their eye health checked, from feeling. Our in-house agency has done a fantastic job in using our distinctive tone of voice to tell this story and Im delighted were now communicating this service nationwide so that many more people can benefit from this essential service in their homes., Specsavers launches Canadian campaign directed by PRETTYBIRD. License. We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. This provides further proof that George Parker: Didn't watch it. Breaking on the 4th of March, the 4m campaign aims to reach a broader audience than ever before, evolving the famous line into a platform that communicates its purpose of changing lives through better sight and . Having a vibrant colour palette also allowed us to incorporate our brand colour - green - into the campaign in a meaningful way. Find out more about the cast and crew that have worked with Specsavers. This is something were keen to address by introducing our model of comprehensive clinical care and high quality, affordable eyewear so we can change the lives of Canadians through better sight. Shish> If you think of the famous 'should have' ads, they take everyday situations, find the humour in them and take them to an absurd level. Joseph Prouse Voice Over: English 2021, Specsavers (Voiceover), Dave. He is an actor, known for Repulsion (1965), 102 Dalmatians (2000) and Doctor Who (1963). TOP 20 MOST FREQUENTLY USED SLOGANS IN EVERYDAY CONVERSATION: Obsessed with Netflix? Levi'sLevi 08 $299. Were entering the market with an ambitious goal to redefine accessible eyecare for Canadian consumers and become a market leader by 2024, with plans to open over 200 locations across the country by then. We also took inspiration from the visual language of soul and R&B album covers with the styling, vibrant colours and hair, and then took that aesthetic into modern feeling, everyday situations with casting that felt relatable and of today as well. Oh for a good, 30-second, live action ad with real people in a realistic context - with a dose of gentle humour. Verified. We weren't on set, we were shooting remotely and watching on a screen from a post production house in London. And seven in ten have confused their children or younger people with reference to old TV slogans.
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