Yeah. This is a must-buy bucket of marketing. I dont know that well have a big reveal. Lightning round. See omnystudio.com/listener for privacy information. Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Menu. It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. The newest mass-reach media just happened, and it is called podcasting. Nothings perfect, but its pretty close to perfect. See omnystudio.com/listener for privacy information. Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. Are we mature enough as an industry for every medium-sized network or larger to have one? You can feel however you want about it, but we all did it. I want to start at the beginning. This is a split, right? When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. Dynamic ad insertion and geo-targeting made lots of stuff possible. There is nothing broken in the podcast distribution and monetization model today. Not great. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. Oh, its right here. We will avoid, at almost every turn, simplicity. We have a few minutes left. Its also how we got here. Subscribehere! And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. Then, up and coming Tim Heidecker joins him. With podcasts, youre talking about promo codes at the ends of the ads, right? You just saw it happen. See omnystudio.com/listener for privacy information. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. Its called Hot Pod, written by our very own Ariel Shapiro. Yes, of course we are. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . We havent even discussed the trust issues that are very real on social media. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Youre saying we have to innovate and push back in it, but its still just promo codes. Its not a huge focus for us. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. How do you tend to the things in the library that arent the celebrity shows? There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. In Chicago, I sat in front of OMD. I have to say people are very excited to hear from you today. iHeart does a lot of new things. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . I make content. Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. This year, were all talking about YouTube and video podcasts. I dont know that it needs innovation. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 I love you very much. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. Everybody in this room has worked damn hard for the last 20 years to get to this point. One is called the multi-platform group. I talk to a lot of digital media CEOs and digital media types. Radio is a more ruthless industry than podcasts. The fifth season brings canned laughter and an audience . The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Big Money Players and iHeartPodcasts. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. Yeah. Its not like a low-engagement medium. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. I dont have this concern in podcasting. All I say to them is, This is no longer an experimental bucket of marketing. WARNING: This episode was haunted by a ghost. Radio and podcasting have very different constraints. Stuff You Should Know is usually up in the 40s. Were also co-producing a slate of whole new stuff. Why is that? Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We had a good relationship with Roger Goodell and the league. But that has been their promise for years, and it might still be their promise. So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. Up or down on NFTs? I know you do. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. Every single question is about org charts. Reviews. Thats right. All of us do this, including myself. It thrives when it is a widely distributed medium. On the other side of the business, you own the distribution. Will Ferrell was like, Please, please stop running so many ads.. You have an ad load that is light. He also co-owns a company with us. StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. Yeah, youre right. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Just simplicity. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. I end on this team because its very important, we have our business affairs team. Associate Producers: Anna Hossnieh and Sophie Lichterman. Theyre just trying to grow their audience while youre selling the ads. Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. Theyre all looking for internships. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. We started a company with Will Ferrell called Big Money Players. So if you could just bring back the old format that would be great. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. Hes fantastic. So he had a similar trajectory, and hes a wonderful guy. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. The Ron Burgundy Podcast Season One Trailer. We give a ton of in-show podcast promotion as well. Are you saying, Its actually billions of podcast impressions? I think weve said this publicly. its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. Podcasting is a mass-reach medium. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. Its a lighthearted nightmare in here, weirdos! I want you all to download the iHeartRadio app. Facebooks interest has grown and waned and grown a bit on podcasts. Its not mutually exclusive, first of all. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. We are an obsessively, widely distributed content company. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. Next week, Im with Universal McCann. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. Its not the kind of game that is usual in this industry. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . Theyre just insecure. Its three guys who are hilarious and fantastic. If you can never get enough true crime Congratulations, youve found your people. People are stupid enough to complain about the ads. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. The last thing Id say is more of a human thing. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. Each. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We also co-own a company with Will Ferrell. It sounds like you have things figured out, that you have confidence in your business. Thats loosely how its orgd out. Its happening. The problem it was solving, the price point was undeniable, it made perfect sense to me. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. Ninety-five percent. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. Just before we started, I was looking at your website. For those unfamiliar with Mr. Burgundy, he is Will Ferrell's obnoxious, headstrong . I can test exclusive or windowed content there. It hasnt yet hit this moment of reverse-engineering from the platforms its on. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. Over at The Late Late Show, Ferrell's Burgundy once again treated the . The way to do that was to create two segments in our company. I have a card here that says NFTs on it. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have.